The Storybook is the style we built to fill the gap between the formal Oil Painting and a flat cartoon. It draws from the English illustration tradition — Beatrix Potter, E.H. Shepard, Quentin Blake — rather than from feature-film animation. The brushwork is loose, the linework around the eyes and the muzzle is considered, and the colour palette stays on the warm, faded side of the wheel.
It belongs in family rooms, nurseries, reading corners, bookshelves with old hardbacks. Owners send it as a gift to new parents nearly as often as for their own homes. It works on a phone wallpaper for the same reason a children's book cover works on a phone wallpaper — the composition is generous, the colours don't compete with icons.
Storybook flatters pets with strong personalities and faces with a lot of character — tortoiseshells, French bulldogs, shaggy terriers, mixed-breed rescues. The illustration register has room to play up the quirk in a face that a more formal painting would have to suppress.